Recharge After Exercise – But Not With Chocolate Milk!
Statistics provided by the Dairy Farmers of Canada show that 63% of males reported drinking chocolate milk to recover after a workout in June 2011 compared to 23% in November 2008 (Globe and Mail, July2,2012). Why the jump? In 2008 an advertising campaign was launched by the Dairy Farmers of Canada positioning chocolate milk as the perfect post-workout drink.It has carbohydrates, protein, fluids and electrolytes to help the body recover after intense exercise. But take note, even on the Dairy Farmers of Canada’s “Recharge With Milk” website it is stated that more casual exercisers will probably not need the additional carbohydrates but if you work out at a high intensity for prolonged periods every day (like our Olympians) then chocolate milk could be for you.